TIER 01.
Foundation Refresh
Investment: $2,000 – $4,500 CAD
Timeline: 3–4 weeks
Goal: A clean, intentional refresh that brings clarity, professionalism, and ease to your existing site — without the cost or time of a full rebuild.
What’s Included:
1. Website Audit & Strategic Recommendations
We begin by analyzing your current site — its structure, visuals, and user experience — and deliver a clear summary of what’s working and what needs refinement. You’ll receive a short, easy-to-digest audit report outlining key upgrades that will elevate your brand presence.
2. Clarity Session: Brand & Audience Alignment
A 60–90 minute strategy session to reconnect your digital presence with your core mission, values, and the people you most want to engage. We’ll align on your site's purpose, brand tone, and priorities — making sure your creative direction reflects who you truly are.
3. Homepage & Key Page Redesign
We redesign your homepage + up to 2 key interior pages (e.g., “About,” “Services,” or “Portfolio”) to create a more open, intentional visual experience. This may include:
A cleaner layout with more whitespace
Updated typography and hierarchy
Light reorganization of content
Simplified navigation
Mobile responsiveness improvements
4. Refined Site Navigation
We simplify the user journey so that visitors can move through the site with ease and clarity. We’ll recommend or implement a revised menu structure that aligns with your offerings.
5. Light Technical Optimization
Behind the scenes, we’ll improve basic SEO, image loading, and site speed. If you're using a platform like Squarespace, Webflow, or Shopify, we’ll apply updates directly. If you're on WordPress, we’ll guide you or your developer.
6. Pre-Launch Review & Edits
Once the updates are made, we’ll review the site together, test it on multiple devices, and make final refinements. You’ll have 1 round of revision to ensure everything feels right.
Suggested Timeline
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Audit, Clarity Session, Strategic Plan Delivered
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Design Refresh Begins: Homepage & Navigation
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Interior Page Redesign, Mobile Testing
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Final Edits, Review Call, Launch Support
Why This Tier Works:
Low-risk, high-impact. You don’t need a full rebrand to make a meaningful shift.
Great for visibility & professionalism. Perfect if you’re ready to attract more aligned clients and collaborators.
Fast & focused. You get a clear improvement in just one month, without overwhelm.
INVESTMENT GUIDE
The final price depends on the level of customization and content complexity involved. Here's a breakdown to help you feel confident about what’s included at each end of the range:
What Affects Pricing
Number of Pages Refreshed
Design Customization
Platform Complexity
Content Support
SEO & Speed Optimization
Client Needs
Lower Range ($2,000–$2,500)
Homepage + 1 key page
Light refresh using existing styles/templates
Squarespace or similarly simple CMS
Using existing content with minor edits
Basic optimization (image compression, tags, mobile tweaks)
One revision round, quick implementation
Higher Range ($2,800–$4,500)
Homepage + 2–3 key pages
Moderate redesign with custom layout, visual adjustments
WordPress, Shopify, or platforms requiring more backend setup
Includes help restructuring or lightly rewriting page content
More detailed performance & meta SEO support
Additional revision round, more creative direction and fine-tuning
Summary
Goal: Streamline and refresh the existing website for clarity, focus, and usability.
Includes:
Website Audit & Recommendations (Point 1)
Define Goals & Brand Alignment (Point 2)
Refined Navigation & UX Simplification (Point 4 – Light Version)
Homepage & Key Pages Light Redesign (Point 7 – Homepage + 2 Pages)
Technical SEO & Speed Optimization (Point 6 – Essentials Only)
Deliverables:
Strategy Brief
Simplified Site Architecture
Homepage + 2 Key Page Wireframes & Visual Design
UX Improvements for Mobile
Launch Checklist
Closing Statement to Secure Deposit Today
To honour the creative alignment and momentum we’ve shared, I’d love to offer you a one-time 25% discount on your Tier 01 investment if we move forward by Wednesday, June 11th.
Depending on the final scope, this brings your total investment from $2,000–$4,500 CAD down to $1,500–$3,375 CAD — a meaningful saving on a high-impact, professionally guided website refresh.
This secures your calendar schedule. To confirm your spot, a 50% deposit of the discounted total (starting at $750 CAD) secures your place in my calendar. USE CODE “JUNE11”
Once the deposit is received, I’ll send over the project onboarding details, your custom project brief, and we’ll begin the transformation with clarity and intention.
