TIER 02.
Strategic Redesign
Investment: $6,000 – $9,000 CAD
Timeline: 6–8 weeks
Goal: A transformative redesign that repositions your studio as an open, inspiring space — with a clear identity, intuitive navigation, and visual language that invites creative collaboration and wider engagement.
What’s Included:
1. Creative Discovery & Strategy Sessions
We begin with two strategic sessions:
Session 1: Brand Alignment — Clarifying your vision, audience, tone, and values
Session 2: Website Strategy — Mapping out your pages, user experience, and opportunities for visual and content clarity
You'll receive a custom Website Strategy Document to guide the entire redesign — a practical reference for design, content, and creative direction.
2. Full Website Redesign (5–7 Pages)
We redesign your full site — from homepage to interior pages (such as About, Services, Portfolio, Learning, Collaborate, Contact) — using a refined, clean, and intentional layout.
This includes:
Custom wireframes and page designs
Intuitive structure and flow
Refined layout hierarchy, typography, and whitespace
Custom mobile responsiveness
Platform build-out (Squarespace, Webflow, or similar)
3. Visual Language Refresh
We define or refine your:
Color palette
Typography system
Image treatments and layout style
Iconography or graphic motifs (if needed)
This becomes a mini brand system to ensure cohesion across your site.
4. Content Consultation & Light Copy Support
We’ll support you in reorganizing your content, writing headlines or calls to action, and aligning language with your updated tone — while still sounding like you.
5. Navigation & UX Overhaul
We redesign your menu and flow for ease of use — so visitors know exactly where to go and feel a sense of calm, curiosity, and alignment with your studio’s purpose.
6. Performance Optimization
Your site will be fast, mobile-optimized, and SEO-ready with:
Metadata, alt text, and image compression
Basic SEO keywords setup
Testing across major browsers and devices
7. Pre-Launch Review + Training
We walk through your site together, fine-tune final edits, and provide a handover guide with tutorials so you feel confident editing and updating your site post-launch.
Suggested Timeline
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Discovery Sessions, Strategy Document
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Homepage & Core Page Design Concepts
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Content Refinement, Platform Build-Out
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Remaining Pages, Mobile Layouts
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Content Refinement, Platform Build-Out
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Final Review, Testing, SEO
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Edits, Launch Support, Optional Training
Why This Tier Works:
This tier is ideal if you’re ready to position your studio as a leader in your field — with a digital presence that not only reflects your work, but expands your reach, clarity, and impact.
It’s more than a visual update — it’s a recalibration.
We’re building a site that mirrors the depth, openness, and multidisciplinary intelligence of your work, without overwhelming the viewer. This tier makes space for that complexity while keeping the user experience simple and elegant.You’ll gain strategy, not just style.
With foundational planning, content clarity, and brand alignment baked into the process, you walk away with tools that support your growth beyond this project — not just a polished site, but a clear direction.It invites aligned clients, partners, and learners.
By refining your message and opening up the architecture of your site, we create space for others to see themselves in your work. This tier is designed to shift you from “explaining what you do” to attracting the right people who already feel it.You’re building long-term value.
A strong website becomes a quiet ally in your creative and professional life. It supports inquiries, opportunities, and expansion — all while you focus on doing what you do best.
This tier is right for you if you’re ready to move from a patchwork of past work into a cohesive digital experience that honours where your studio is going next.
INVESTMENT GUIDE
The final price depends on the level of customization and content complexity involved. Here's a breakdown to help you feel confident about what’s included at each end of the range:
What Affects Pricing
Page Count
Customization
Platform
Content Support
Features
Lower Range ($6,000–$6,800)
5 standard pages
Light brand refresh
Squarespace or Webflow
Light content reorganization
Standard content blocks
Higher Range ($2,800–$4,500)
6–7+ pages with sub-navigation
Custom layouts, iconography
Squarespace, Shopify, Wordpress, Readymag
More writing, copy support
Interactive elements or light integrations
Summary
Goal: Reimagine the site as a clear, creative platform aligned with the studio’s evolving brand and audience.
Includes:
Everything in Tier 1, plus:
Brand Messaging & Voice Development (Point 3)
Full UX Architecture & Visual Refresh (Point 4 & 7 – Full Site)
Content Strategy & Copy Guidance (Point 5)
CMS Customization or Template Build (Point 6 – Moderate)
Launch Support & Soft Promotion Plan (Point 9 – Basic)
Deliverables:
Full-Site Design (up to X pages)
Brand Language Toolkit
Copy Outline & Guidance (for internal or outsourced writing)
Responsive Design System
Post-Launch Edits (1–2 rounds)
Closing Statement to Secure Deposit Today
To honour the creative alignment and momentum we’ve shared, I’d love to offer you a one-time 25% discount on your Tier 01 investment if we move forward by Wednesday, June 11th. USE CODE “JUNE11”
Depending on the final scope, brings your project total from $6,000–$9,000 CAD down to $4,500–$6,750 CAD, with a 50% deposit of the discounted total required to begin.
This secures your calendar schedule. To confirm your spot, a 50% deposit of the discounted total (starting at $750 CAD) secures your place in my calendar.
Once the deposit is received, I’ll send over the project onboarding details, your custom project brief, and we’ll begin the transformation with clarity and intention.
